PPT标题 XXXXXX
Encountering a brand is like exploring a different world.
Consumers areattracted by theradiance and gravi ty ofabrand.Thelevel of awareness it generates itsrelevance and appeal. Consumersthenexperiencetheproductsorservi cesthatthebrandholdswithinitsportfolio. Inthisbrandmappingsystemwerepresentthe.branid as asun calledaBrandStaranditsproductsasProductPla nets these are mapped to orbit around it.
Like other brand mapping tools this system helps yo utoclearlydefineabrandandpositionitsproducts. However thismappingsystem alsovisuallyrepresen tshowwell eachproductextensionfitswithinabrand system.
DefiningABrandStar BrandCore-theessenceof what thebrand represents. BrandEnvironment-thevalues distinctiv efeaturesand heritagethatdefine thebrand. BrandPhotosphere-thedefiningsensory elements thatpeopledescribewheninteracting withthebrand. BrandGravity-thestrengthofattractionthe BrandStar exerts.This is measured through br and appeal and consideration measures p ared to petitor brands in the same category BrandMagnitude-howbrightlythebranda ppears to shine through measures of spontane ousawarenessandpromptedawareness
宇宙行星星球PPT模板.ppt
